SEO vs. SEM for Professional Services Firms
We manage search engine marketing campaigns for many of our clients. With most of our customers being professional services firms, the marketing goal is generally to draw potential clients with generic search terms. For example, a wills and estates lawyer may want someone searching for “contested wills Nanaimo” to be directed to their site. Alternatively, an accountant may be looking to offer a specialty service for “Corporate Tax Canada India.”
Because the web will produce a bounty of information on the subject of SEO vs. SEM, I wanted to answer our top 3 questions relating to search engines and marketing for professional services firms:
- “What’s the difference between SEO and SEM?”
- “I never click on Google Ads. Do they really work?”
- “Can I manage a Google AdWords campaign myself?” Read the rest of this entry »
Tags: AdWords, SEM, SEO
Posted in SEM/SEO | Add a Comment »
