In legal marketing, perhaps the most tempting rule to violate (at least in BC) is the prohibition on using the name of sitting judges or masters as being former members of the firm. If your former colleague has been appointed to the Bench, it only seems natural to proclaim your pedigree by association. Alas, this would violate Professional Conduct Rule 7.2 in Chapter 14.
Former firm of current judge or master
7.2 A lawyer must not state on any letterhead or business card or in any other marketing activity the name of a judge or master as being a predecessor or former member of the lawyer’s firm.
As every lawyer should know, it doesn’t make it OK just because everyone seems to do it. It may fall within a grey area if you are simply posting “news” that a colleague has been appointed to your website. Just don’t make it a permanent marketing presence.
Posted in Law, Law firm websites, Marketing Strategy, Professional Conduct | Add a Comment »
We often encounter law firms struggling with what to post on their firm Facebook pages. Because Facebook is not a dedicated professional platform (like LinkedIn), many lawyers are understandably cautious of allowing their personal and professional lives to overlap. While the merits of having a firm Facebook page are certainly up for debate, their visibility in search engine results should be well worth the effort. While Skunkworks regularly builds branded Facebook pages, we don’t supply the content. We do recommend that Facebook be used to show the “human side” of the firm, but we leave it to them to express their own personality.
Our friends at Davidson Lawyers LLP in lovely Vernon, British Columbia have an excellent social media presence. In particular, they regularly update their Facebook page. While we played no role in setting-up their branded Facebook page, it is a good example of what type of content firms can offer.
Posted in SEM/SEO, Social Media | Add a Comment »
Law firm SEO is big business. The more traffic that gets drawn to your site, the more visitors you can potentially convert into clients. This is particularly important for highly competitive retail practice areas such as personal injury, immigration, family, and wills & estates. Unfortunately, the trend is to sacrifice everything for the sake of SEO. Because keywords found in page titles, headings, and body text all inform how search engines rank your website, law firms have been piling-on the generic legal keywords and geographic spam. In this race to the bottom, I wanted to see if I could take the lead and draft home page copy for a brand new imaginary personal injury firm, Mulberry & Yew LLP. Perfect SEO, but at what cost? Read the rest of this entry »
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Posted in Agency News, SEM/SEO, Things we don't like | 1 Comment »
